Clare Brown Roberto Blake Marc Guberti Reena Malik Peter Schroeder
Many brands are switching to video marketing, it’s rise is no longer a secret now. Many sites are are great platforms to carry out video marketing and these range from personal website, Instagram, Twitter, Facebook, Snapchat, Vimeo you name it. However only one giant images from the rest and that’s YouTube. Ever since it’s purchase by Google, it has had an astonishingly rapid growth to the point that people are on the platform for billions of hours per week.
It is now the world’s second largest search engine and if you have the techniques, you can get a lot of traffic and engagement to your content. These are 10 methods I factored out from the the many that I think have the most profound effect in terms of growing a YouTube channel.
However it’s hard to grow a following and you sometimes have to put in time, effort or money. However you can get an expert to help your brand get the most engagement in the least amount of time. This has been the secret to a lot of big brands. I’ve seen many big brands skyrocket through getting professional freelancer. If you would rather get professional help I would recommend you sign up for an account on Fiverr and you get the best one I’ve worked with so far. But if you’re already learning it yourself this article also be very useful for you channel if you’re aiming to increase subscribers and overall engagement. Whatever choice You take this is the best time to grow your social media audience considering how people worldwide I’m mostly online for a short period.
1. Get A Single Keyword And Build Your Videos Around This Single Keyword.
This is the first step you have to take to bring the traffic that will start to form your desired audience. This is were the power of SEO optimization comes in and aids you in getting the most amount of views. Find the exact keywords that will bring your desired audience through keyword search tools. You would probably want to choose one that is specific to YouTube and to look for the most searched keywords in the niche you’re looking to target. You can use a free one like Wordtracker.
The whole process will take you quite a while to grasp so try to be patient. But if you want you you are planning on getting a lot of subscribers and views in less time through this method, you can hire someone for just $5. I personally have a freelancer I hire for my channel because finding keywords can take hours from your day. If you are interested in this alternative, you can sign up for an account and hire him through this:
It’s critical for you to have a list of your keywords before content creation because that way you would create your videos around the topic. Try to naturally include the keyword in parts of the video. It would help you to have YouTube pick it up when the closed captions are added. After this, compared your videos to the other popular ones in your niche to make sure that you’re in the right track. You mustn’t forget to optimize your title and descriptions. You should bear in mind that people are drawn towards numbers. If you make a video titled “20 MOST AMAZING CITIES IN THE WORLD,” it is likely going to get a lot attention unlike if you title it “THE MOST AMAZING CITIES IN THE WORLD.” Don’t feel too compelled to make very long videos, in fact, the most videos on the platforms are under 5 minutes. You can keep it short and sweet.
2. Existing Quality Content Reformatting
Your channel truth is indeed dependent on the quality of your content. This however, does not mean you cannot use some of your pre-recorded videos. You can build some of your best videos from valuable, actionable, useful and engaging content you created in the past. Problem solving content is usually a great for because most people go to you tube in search of how-to-tutorial videos. Look into the guides, blogs and other high-performing work you have currently and try figure out if you can turn them into amazing videos.
A lot of people face problems when it comes to making quality videos most of the times though and that’s what negatively effects the loyalty of the people who watch their videos. I you need help with editing your videos, you can also check out this blog post and make an informed decision about the posts you publish.
3. Always Engage with Your Audience
You have to remember that YouTube is also a social media channel, this means that it also requires social requirements. It’s important to motivate your viewers to comment on your videos as they view them. A lot of engagement helps your channel get recognition because YouTube likes channels that get high engagement, that ain’t with the overall time spent on your channel, watch time, likes, dislikes, and above all, comments. Respond to every comment you receive when you still can respond to all of them also ask your viewers to respond with audio/visual prompts.
4. Getting Branded
Your content might be great but you also have to consider if your channel is appealing. People will rarely take your channel seriously if it doesn’t look appealing, so imagine trying to convince them to sign up to it. Branding makes your content stand out and this will work in your favor as your loyal fans can identify your content in all the noise. Carry out the same branding thought all platforms that are related to your YouTube channel, like if you have a website.
On top of all this visual branding, your channel header needs custom URLs. And top it of with writing interesting bio for your videos .
5. Taking Advantage Of Other Social Media Platforms To Promote Your YouTube Videos.
Other Social channels provide one of the easiest ways to promote your YouTube videos. Are you on other channels like Pinterest, LinkedIn, Facebook and Instagram?. For optimal engagement on all channels you can post clips of the full YouTube video on other channels like Facebook. You can also post your video on your blog too.
6. Showing Up In The Video
Weather your going solo or you run the channel as a micro-organisation, showing your face in the camera can help you a lot. When a brand has a face, it’s audience will connect with it on a more personal level. This applies a lot to bloggers; business, fitness or life coaches and solopreneurs. This doesn’t necessarily mean you have to include your face in every video, but you should reach out to your audience in some videos. And you might consider using your face and not a logo on your channel if you are this kind of YouTuber.
7. Posting Awesome Thumbnails
Thumbnails are actually a big part of the game. Your thumbnail will appear on YouTube’s sidebar, you should make yours stand out from the rest. Combine this with a catchy name, then your video has a higher chance of ranking on YouTube, you will get a high Click-Through-Rate CTR so you might rank even if your content is not that great. To get a high CTR, try using l large text, unexpected or unusual images, highlighted areas, and arrows. Try increasing your thumbnail contrast to 20 and sharpness to sharpness to 13.
8. Leveraging YouTube Cards
Through adding YouTube cards, it’s possible to add recommended videos at the exact point where users are currently dropping off. Though they will abandon that current video, users will will switch between your content and stay on your channel and increase your channel’s ranking.
9. Always Try Getting More Subscriptions
When your viewers subscribe it assures you that they are engaging in your content and a willing to view your new content. In every video that you post, ask your viewers to subscribe and engaging with your existing subscribers. Never pay for subscribers as this will damage your channel’s authenticity in the long run. Not asking viewers to subscribers limits your channel’s potential
10. Upload Videos Frequently
To Gore your audience you need to post at least 1 video a week. You can do this with ease through your smartphone but if you want to take it to another level, you can use editing software like Movavi. Consistency is very important. Try posting at the same time each day or week (depending on the frequency at which you do it), and update your subscribers about when the videos will be uploaded. Then stick to this schedule.
Remember that quality content is also key when driving engagement! Always stay true to your brand and yourself, and communicate with your audience.
You need need to view your channel as a business. I know nowadays it’s a cliche that you should view things from a business angle but it really does help. You also need to be a bit patient and allow yourself to gain experience and for your audience to warm up. However, if you really want to reduce the time and effort investment, you can hire a professional for $5 I highly recommend. He has worked on more that 100 accounts and has many reviews on Fiverr. You can just do a quick sign up for an account Here and make and place an order. There are many people who have received rapid results so you might benefit from it.
I look forward to watching one of your videos. All the best.
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